Why the Fundamentals of Marketing SO Important?

Do you want to know about marketing? Are you started your dream

business? Or landed your first marketing gig? But where do you begin?
Who are you trying to reach? Where can you find them? Why will they
purchase what we offer? Why will they object? If you would like to know
all of these, then this article is for you and surely it will change your life. In
this article, we are going to talk about the importance of the fundamentals of
marketing. By the end of this article, you will have a clear picture about
the fundamentals of marketing.

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The simplest definition of marketing is “customer acquisition and customer retention”, which was coined by a professor at Harvard Business School. Suggest you engage students in a discussion of each topic using their own experiences as customers. With a little help, they will identify the key factors.

Marketing is the act of facilitating the exchange of a given commodity for goods, services, and/or money to deliver maximum value to the consumer. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computersmobile phones, and other digital media and platforms to promote products and services.

Fundamentals of Marketing:

Marketing is the action or business of promoting and selling products or services, including market research and advertising and Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies. Then what is the Law of Marketing? Marketing encompasses the strategies and tactics brands use to promote their products and services to consumers. You understand the value of your offering — but how do you show it to consumers? And how can you ensure they actually pay attention to your message?

Digital marketing vs. Traditional marketing:

What exactly is the difference between these two? Traditional marketing includes any type of promotion through several conventional forms, such as –

Print media (newspaper and magazine ads, billboard ads, newsletters, brochures, leaflets, etc.)

Broadcast media (TV and radio ads)

Direct mail (flyers, postcards, catalogs)


In traditional marketing, there is less chance of interaction between the medium used and the customers. Moreover, it’s also not that easy to measure results through traditional marketing strategy. So, what’s the solution? Marketing is based on science, not on creativity

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Luckily, there has its counterpart which is going to melt the ice for you! Known as digital marketing, it refers to the promotion of services via various forms of electronic media, such as –

Website contents

Social media

Banner ads

Google ads

Facebook ads

Video marketing

CATT Marketing Funnel:

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CATT marketing funnel describes the cycle of complete marketing lifecycle from building a product to selling it to the target customer and repeat the process. Your success and wealth depends on the wealth you selected that’s why we describe the Wealth is equal to the Niche power of CATT ( n^CATT)

Content: Having said everywhere “Content is the King”. When you create good content for your customer, you are giving them the value they are looking for.

Attention:-To get high traffic or engagement with the help of SEO, Social Media.

Here T stands for Trust: — Build trust among your audience with the help of automation.

Here T stands for Transaction: — Convert your leads into a customer with the help of sales techniques.

Niche selection:

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Niche Selection

Marketing is the activity that gets business done and profits earned today. How a company, or an entrepreneur, chooses to approach marketing is often what makes the difference between their success and their failure. In niche selection passion, market and talents were so important. Those that want to earn online or anywhere else really does need to make sure they understand what their options are because there are a range of possibilities out there for anyone interested in getting involved in marketing. What we want to cover today is a type of marketing known as niche marketing, one of the hottest ways of reaching out to an audience and making sales.

Integrated Digital Marketing:

Integrated Digital Marketing

Integrated Digital Marketing encompasses the idea of creating a unique form of expression that’s easy to identify in all of the channels your customer uses.

It’s like using a single language to speak in different situations.

That means it’s a strategy that blends all your marketing tactics. Then, each campaign and approach complements the other, creating a consistent image on the mind of the users and tracing a journey for them to go on.

By being consistent, you can become memorable to your audience.

What is Personal Brand?

“A Personal Brand is something that people say about your experience and skills when you are not in the room”.

It should be a unique combination of skills and communications you have. It is your picture in other’s mind. It is just like what people say about you when someone says about your name.

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Personal Branding can be built by Mass Trust Blueprint easily.

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Let’s discuss it.

This Mass Trust picture tells us how to create our own personal brand better.

The first thing is we should learn. Learn about the concepts, facts, and procedures and practice them.

After learning something put it to work, start implementing, and practice it.

As we know the more we write, the more we learn. So after learning it is better to have a blog where we can write to grow our skills.

Importance of Communication skills:

Good marketing is all about good communication

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Good communication doesn’t mean sophisticated English. Good communication doesn’t care about vocabulary or grammar. Am I able to transfer my thoughts to you effectively is the only question to ask.

A marketer’s chief responsibility is communication with customers. Getting the right message to the right people and making them act, think, or feel a certain way takes skill and knowledge. Not all marketers are naturals in every type of communication and may focus on a specific area. For marketing generalists in smaller businesses, being a good ‘all-rounder’ is a big advantage.


As a conclusion, the marketing concept is the philosophy where each and every firm should analyze the needs of their customers and makes good decisions in order to satisfy their needs. This also can enhance a good relationship between the customers. And Marketing is the most valuable investment in any business that gives direct return on investment, everything else is an expense that doesn’t give immediate Returns. that’s why marketing is essential for any business.

Thank you for reading this blog, if you like this article please leave a comment.

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